Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell : Nancy F. Koehn
Customers also bought these Products:
Made to Stick: Why Some Ideas Survive and Others Die Author: Chip Heath Manufacturer: Random House ListPrice: $25.00 Offer: $16.50 Similar Products (5+)
Influence: The Psychology of Persuasion (Collins Business Essentials) Author: Robert B. Cialdini Manufacturer: Collins Business ListPrice: $17.95 Offer: $12.21 Similar Products (5+)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $20.75 Similar Products (5+)
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Author: Guy Kawasaki Manufacturer: Portfolio Hardcover ListPrice: $26.95 Offer: $16.89 Similar Products (5+)
Mastery: The Keys to Success and Long-Term Fulfillment Author: George Leonard Manufacturer: Plume ListPrice: $14.00 Offer: $10.78 Similar Products (5+)
The 80/20 Principle: The Secret to Success by Achieving More with Less Author: Richard Koch Manufacturer: Doubleday Business ListPrice: $15.95 Offer: $10.85 Similar Products (5+)
The Experience Economy: Work Is Theater & Every Business a Stage Author: B. Joseph Pine Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77 Similar Products (5+)
Seeing What's Next: Using Theories of Innovation to Predict Industry Change Author: Clayton M. Christensen Manufacturer: Harvard Business School Press ListPrice: $32.95 Offer: $21.75 Similar Products (5+)
Principles of Statistics Author: M.G. Bulmer Manufacturer: Dover Publications ListPrice: $14.95 Offer: $10.17 Similar Products (5+)
The Essays of Warren Buffett : Lessons for Corporate America Author: Warren E. Buffett Manufacturer: The Cunningham Group ListPrice: $25.00 Similar Products (5+)
The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers Author: Robert A. Cooke Manufacturer: McGraw-Hill ListPrice: $19.95 Offer: $13.57 Similar Products (5+)
The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (Financial Times Series) Author: John Mullins Manufacturer: FT Press ListPrice: $29.99 Offer: $29.99 Similar Products (5+)
Emotional Branding: The New Paradigm for Connecting Brands to People Author: Marc Gobe Manufacturer: Allworth Press ListPrice: $24.95 Offer: $16.47 Similar Products (5+)
The Book of Entrepreneurs' Wisdom: Classic Writings by Legendary Entrepreneurs Manufacturer: Wiley ListPrice: $29.95 Offer: $23.96 Similar Products (5+)
Bankable Business Plans: Second Edition (Bankable Business Plans) Author: Edward G. Rogoff Manufacturer: Rowhouse Publishing ListPrice: $24.95 Offer: $16.47 Similar Products (5+)
Money and Power: The History of Business Author: Howard Means Manufacturer: Wiley ListPrice: $23.50 Offer: $21.15 Similar Products (5+)
Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning Author: Ram Charan Manufacturer: Crown Business ListPrice: $22.00 Offer: $14.96 Similar Products (5+)
American Business, 1920-2000: How It Worked (The American History Series) Author: Thomas K. McCraw Manufacturer: Harlan Davidson ListPrice: $21.95 Similar Products (5+)
The Entrepreneurial Venture (The Practice of Management Series) Author: Howard H. Stevenson Manufacturer: Harvard Business School Press ListPrice: $42.95 Offer: $28.35 Similar Products (5+)
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.) Author: Virginia Postrel Manufacturer: Harper Perennial ListPrice: $13.95 Offer: $11.86 Similar Products (5+)
Lean Thinking: Banish Waste and Create Wealth in Your Corporation Author: James P. Womack Manufacturer: Simon & Schuster ListPrice: $26.00 Similar Products (5+)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) Author: Adam Morgan Manufacturer: Wiley ListPrice: $37.95 Similar Products (5+)
The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry (Book of Business Wisdom) Manufacturer: Wiley ListPrice: $39.95 Offer: $31.96 Similar Products (5+)
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Author: Marty Neumeier Manufacturer: New Riders Press ListPrice: $14.95 Similar Products (5+)
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated) Author: Michael J. Silverstein Manufacturer: Portfolio Hardcover ListPrice: $26.95 Offer: $17.79 Similar Products (5+)
Framework for Marketing Management, A (2nd Edition) Author: Philip Kotler Manufacturer: Prentice Hall ListPrice: $120.00 Offer: $120.00 Similar Products (5+)
The Book of Management Wisdom: Classic Writings by Legendary Managers Manufacturer: Wiley ListPrice: $39.95 Offer: $27.17 Similar Products (5+)
Direct from Dell: Strategies that Revolutionized an Industry Manufacturer: Collins ListPrice: $15.95 Similar Products (5+)
The Book of Investing Wisdom: Classic Writings by Great Stock-Pickers and Legends of Wall Street (Book of Business Wisdom) Manufacturer: Wiley ListPrice: $39.95 Offer: $26.37 Similar Products (5+)
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market Author: John Zagula Manufacturer: Portfolio Hardcover ListPrice: $22.95 Offer: $15.61 Similar Products (5+)
The Little Book of Business Wisdom: Rules of Success from More than 50 Business Legends Manufacturer: Wiley ListPrice: $23.95 Offer: $16.29 Similar Products (5+)
An Empire of Wealth: The Epic History of American Economic Power Author: John Steele Gordon Manufacturer: HarperCollins ListPrice: $26.95 Similar Products (5+)
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market Author: John Zagula ListPrice: $22.95 Similar Products (5+)